What is SEO (Search Engine Optimization)

What is SEO? (Search Engine Optimization)

SEO means Search Engine Optimization. It can be defined as the process of improving the visibility and ranking of your website on major search engines like Google.com, Bing.com or Yahoo.com. I personally define SEO as "increasing organic search engine traffic" for your desired keyword searches because the major search engines "like your website" and feel that it best represents the "search query."

Some level of basic SEO is essential for all websites in order to achieve any kind of success on the Internet. The fact that the majority of Internet users continue to use search engines to locate products & services, information and resources and more, underscores the importance of search engine optimization for web entrepreneurs!

How does SEO work? It all starts with a search by a visitor at a search engine website. The search engine algorithm (a mathematical method expressed as a finite list of well-defined instructions for calculating a function) then look at all the websites in its index / database and sort those websites based on relevant information for the search. The text entered by the visitor is called the keyword / phrase or "search string." If a website contains this particular entry in prominent positions making it an important word or phrase, the search engine algorithm "catches" the URL of the website and displays it in its "SERPs" (search engine results pages).

Apart from the keyword criteria, there are many, many other factors that affect the SEO performance of a website. Things such as the presence of internal and external links, the "freshness" of the content, and the overall link popularity of the website, etc. In recent years, the impact of social media (Facebook.com, Instagram.com, Twitter.com, LinkedIn.com etc.) has changed some of the "traditional" SEO landscape! In the end, search engine optimization is all about content! If you create and maintain a high quality website with high quality content, and update it regularly, your website is very likely to enjoy much success!

I've been doing SEO work and SEO consulting for 15+ years; if you would like a free consultation - contact me anytime!

What is SEO . Nova Scotia SEO Consultant . Michael Bennett SEO . Internet Marketing Nova Scotia . Canada